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Best of Show Award, Las Vegas - October 11, 2008
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I love working with chocolate but making chocolate cake is one of my most favorite and popular projects. I have collected here articles, reviews, and product listings that cover more than just making a chocolate cake. I have gobs of information specifically about chocolate. I hope you find them as useful as I have. Please browse through the items in
My Store (click here for a jump to it) in the lower section of THIS web page. Thanks for stopping by my website. In the coming months, I plan to launch new websites that focus on a major ingredient and it's most commonly associated bakery treat just like I have done here with chocolate cake. Hope to see you again very soon. Chef Cindy
Right Way to Market Your Chocolate Biz
Most people love eating sweets. This is why chocolates are a booming biz and have continued its prominence in cakes and cookies through time. If you know your way into making chocolate, you might as well earn from the process.It is easy to market such treat because you will find people who love it anywhere you go. All you need to remember now is how you will be able to market your products the right way and the most beneficial towards your end.
The Four Ps of Marketing
Consider this strategy when you are on the planning stage of your sweets biz. If you are just starting out and just want to make extra income through the product that you will also enjoy, here's a brief explanation of this concept.
Product
The first P is the product. You have to know your product well, in this instance, your chocolates. To be able to tell people good things about what you are selling, you must know first and foremost everything about it.
Yes, it is a good idea if you will take time to research about the scientific background of this treat. But you can also just focus on what you want to sell. You may want to focus on chocolate cakes. Or how about chocolates in gift baskets? There are many options that you can try for such reason.
Place
Where are you located? Who lives in your neighborhood? And how often do you think they will buy? You have to think about those things to be able to plan out accordingly what will be a big hit for these people. You must give them what they are looking for. You must present them with new ideas that you are very sure that they will like.
It is a good thing that you are from the area. You no longer have to resort on hiring people to do a market analysis to know who these people are. Just spread your wings and increase your public relations. This will also increase the probability that these people are going to buy from you.
Price
You must offer your products at rates that your target market can afford. To decide easily about this matter, you must study your direct competitors. You no longer have to hire someone to do this. All you need is to buy their products to know about their pricing. You must not be too far away from their strategies. People are looking for quality products at rates they can afford. So the best thing that you can do is to give them what they are looking for.
Promotion
Your biz, however small it is, will not survive without venturing into promotions. As a startup of a small business, you can start the buzz about you through word of mouth. To achieve this, you must first come with a very good product. Give those out to people the first few days. If you are confident with what you are selling, for sure, people will also like it. They will be your good source of free advertising.
Turn your hobby of making chocolate into a fun-filled and profit generating venture. Consider the abovementioned in starting up your biz. Create a noise for yourself and establish your name in the industry.
In time, you will find your niche. You never know, your hobby can turn into one money-making road to your own success.
Note: This article was reprinted with either purchased private label rights or permission from the author.
Cindy J. Werth is the Pastry Chef at the Stratosphere Casino and Hotel in Las Vegas, Nevada. She is an alumnus of the Culinary Institute of America in New Hyde Park, New York. Her 10+ years in the trade has sharpened her skills in transforming a guest or client's image and concept into pastry art. Particularly skilled at wedding cake design and production, her background in Hotel and Restaurant Management also includes menu development, recipe creation, and management. Previous to the Stratosphere, Chef Cindy worked at the Excalibur Hotel and Casino in Las Vegas and at the Irvine Marriott Hotel in California.
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Good Stuff
to Chew On!
to Chew On!
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